Scaling a Romanian eCommerce brand in a competitive Q4 2021, our 90-day Facebook strategy prioritized Dynamic Product Ads with broad top-of-funnel audiences and deeply segmented retargeting, driving profitable growth. On Google, SMART Shopping campaigns showed the most promise. Key lessons: solid business foundations are essential. Post-iOS 14, success demands broad Facebook targeting, a constant stream of high-impact creatives, focusing on best-sellers, and diligent ad account management to effectively navigate competitive periods and scale.
