Q4 2026 Taking on 2 new brands this quarter

Lower acquisition costs. Higher ROI.

Meta, Google and TikTok ads for 7, 8 and 9-figure e-commerce brands, with the creative built in-house. We optimise for profit you can bank, not a ROAS screenshot.

Free account audit · Reply within one working day · Month-to-month

Drag or flick · real ads from client accounts

Brands we’ve grown, past and present

Proof, not promises

Numbers from real accounts. Not mock-ups.

1.43M
RON revenue in year one, launching a new gummy brand from zero
Badagoom
7.1x
$70k in ads turned into $500k of signed B2B contracts
Tchibo Coffee Service
4.5x
ROAS at scale, up from 1.5x when we took over
Urban Monkey
8,000+
monthly paying customers, up from 200
Solo.ro

Recent wins, straight from Ads Manager.

Autumn 2026
Conte Elegant · hosiery e-commerce
5.94x

ROAS on our first testing campaign. lei 6,744 in spend turned into lei 40,087 in sales in the first month after takeover.

11 Sep – 12 Oct 2026 · Meta
Ads Manager: Conte Elegant campaigns, 5.94 purchase ROAS on lei 6,743.73 spend
Ads Manager screenshot
Conte Elegant · creative
7.74x

ROAS on our best lifestyle video, with three more ads above 4.5x at scale.

Ads Manager: Conte Elegant top ads, 7.74 purchase ROAS
Ads Manager screenshot
Tchibo Coffee Service · Turkey
595

B2B leads from Meta at 27 lei each in a brand-new market. Quarterly leads grew from 154 to 567.

Ads Manager: Tchibo Turkey conversion campaigns, website leads
Ads Manager: two of the Turkey campaigns
BRUTUS Grooming · US
+85%

More purchases in our first full month: 221 to 409, with ROAS lifted from 0.66x to 1.08x.

Jul → Aug 2026 · Meta
Soundservice · 28 hearing clinics, Romania
3.6x

More patients booked online each month: 87 in January 2025, 313 by December. That added up to 2,532 online patients across the network in one year, driven by Google and Meta.

Jan – Dec 2025 · Google + Meta · client booking data
Online patients per month, 2025 (client booking data)
The honest version

Your ads aren’t scaling because…

01

You’re starving the account of creative.

Meta’s algorithm now finds the audience for you. The lever left is the ad itself, and three new ads a month won’t move it.

02

The ROAS looks great. The bank account doesn’t.

Branded search and retargeting take credit for sales you’d have made anyway. We report on new customers and contribution margin.

03

Your tracking is quietly broken.

Missing events, double-counted purchases, no server-side data. You can’t scale what the platform can’t see.

04

Your agency has twenty clients and a junior on yours.

We keep a small roster on purpose. The person who pitched you is the person in your ad account every week.

Get a free audit → We’ll tell you which one is costing you the most.
What we do

Paid media and creative, run as one system.

Most brands hire one agency for ads and another for creative, then wonder why nothing lines up. We do both under one roof, so every test feeds the next brief.

Core

Meta Ads

Account structure, testing cadence and scaling rules built around your margins. Creative-led, broad-targeted, measured on new-customer revenue.

  • Advantage+ & ABO testing
  • Cost-cap scaling
  • CAPI & tracking
Core

Google Ads

Search, Shopping, Performance Max and YouTube. Clean feeds, brand-bleed control and bidding that respects your break-even CPA.

  • PMax & Shopping
  • Search
  • Merchant Center

TikTok Ads

Native, creator-led ads and Spark Ads for brands ready to open a second channel.

Creative strategy & statics

Research-backed angles, hooks and static ads shipped every week, not every quarter.

UGC production

We source, script and edit creator videos that feel organic and are built to convert.

Email & retention

Welcome, abandoned cart and post-purchase flows that turn paid traffic into repeat revenue, so every ad dollar works twice.

AI-assisted production

AI voiceovers, rapid variations and daily anomaly checks, so you get more tests live for the same budget.

Case studies

How we got there.

Tap any card for the full story.

How we work

From kick-off to scale in 90 days.

Weeks 1–2

Deep dive & set-up

Onboarding, tracking audit, customer research. We learn what your buyers want, fear and believe, then turn it into the first wave of ads.

Weeks 3–8

Test what clicks

Structured tests across angles, hooks, formats and offers. Winners get iterated, losers get cut fast, and every result goes into the next brief.

Weeks 9–12+

Scale the wins

Budget moves to proven concepts with clear scaling rules, while new creative keeps fatigue away. Weekly reporting on spend, CPA, MER and what changes next.

Creative that converts

Scroll-stopping, by design.

UGC, founder-led and AI-assisted video, scripted from customer research and cut for every placement.

All video ads All static ads
Reviews

Don’t take our word for it.

Working with IKIGAI MEDIA has been a game-changer for Tchibo Coffee Services. Their team blends performance marketing expertise with deep brand understanding, a rare combination. We’ve seen significant improvements in lead generation, engagement and overall digital presence.
RD
Ronald DiaconescuEast Europe Group Director, Tchibo Coffee Service
They consistently went above and beyond any other agency we have worked with. Available pretty much 24/7, and they helped with work outside their scope like creatives and Facebook troubleshooting. Highly recommend!
MS
Marc SharmaCEO, Nation Athletic
We needed a growth partner, and that’s exactly what we found. From ad funnels and PPC to email strategy and UGC that actually converts, they tested fast, communicated proactively and treated our business like their own.
CL
Cristian LinaruCOO, Badagoom
You’ll struggle to find someone as talented AND hardworking as Sebastian. His attention to detail is fantastic, and his results speak for themselves.
TS
Tee SyalFounder, Right Click Retention
Why IKIGAI

Ikigai means a reason for being.

Ours is simple: we genuinely geek out on paid ads and why people buy. Put those together and you get ads that connect, not just ads that get clicks.

Small roster, senior hands

We cap the number of brands we take on, so the strategist on your call is the one running your account.

Your money, treated like ours

Budgets are set against your break-even CPA and margins. If spend isn’t earning, we say so and cut it.

One team, one Slack channel

Ads, creative, UGC and email in one place. No hand-offs, no finger-pointing between agencies.

Let’s talk

Book a free strategy call.

30 minutes with Sebastian. You leave with a clear read on your account, whether or not we work together.

  • A look at your ad account and tracking
  • The 2–3 biggest levers we’d pull first
  • An honest answer on whether we’re a fit

Prefer email? office@ikigaimedia.co.uk