Facing inconsistent sales, a ROAS often below 1.5x, and inaccurate Meta sales tracking, this eCommerce client struggled with profitable customer acquisition and lacked email automation. Our initial focus was implementing accurate conversion tracking and then launching a robust creative strategy, delivering a high volume of native-feeling content weekly. By developing a holistic plan encompassing paid ads, CRO, and email marketing—including building essential email flows—we addressed their core challenges. This strategic overhaul allowed us to not only fix tracking discrepancies but also to scale ad spend significantly while improving their ROAS from under 1.5x to a consistent 2.63x, effectively doubling their yearly revenue.
